CAMPAIGNS
MT500 Smok’n Prints
The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride.
Embrace the new riding season with bold psychedelic prints and a kaleidoscope of colour. A trance sequence of head to toe outfitting for him and her. With a reputation for dialled style on and off the tracks, the Athertons will showcase this unashamed fashion campaign. Inject flare and energy back into MTB with MT500 Smok'n Prints.
SHOP NOW WATCH THE FILMDANNY MACASKILL AND KRISS KYLE RIDE HELMETS
Protection
It’s In Our DNA ….. trusted, no-nonsense kit. Find out why two of the
most radical and provocative riders of the moment are choosing Endura for their
Helmets and Protection.
BUILT ON BAGGIES EPISODE II
A year on and we are all still in need of some
light relief, and our latest episode of mock-u-mercial mini-film again
celebrates the noble Baggy Short featuring a rack of recognizable faces, just
from a slightly alternative universe... The BoB Crew (as no-one else calls
them) of Rachel Atherton, Joe Barnes, Aneela and Andy from GoWhere Scotland and
Harald Philipp are joined by none other than Kriss Kyle and Gee Atherton this
time around for more shorts and more bagginess than ever before. Endura – The
last word in riding baggy shorts.
HELMETS THAT DEFY GRAVITY
Danny MacAskill and Kriss Kyle have distinct riding styles from one another, but they also have a lot in common. Both are proud Scottish talent, born and bred, and both mix up trials and mountainbiking in their high-octane repertoire. For their helmets and protection, they choose Endura, purveyors of no-nonsense, bullet-proof riding kit.
SHOP NOW WATCH THE FILMMT500 #FORCEFORGOOD
Endura introduce the fourth generation of MT500 Waterproof Jacket as chosen by Rachel, Dan and Gee Atherton. Slicker, sharper, Hi-fi Sci-fi that stands firm side-by-side with our awesome helmets and protection. #ForceForGood
SHOP NOW WATCH THE FILM