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MT500 Smok’n Prints
The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride.
Embrace the new riding season with bold psychedelic prints and a kaleidoscope of colour. A trance sequence of head to toe outfitting for him and her. With a reputation for dialled style on and off the tracks, the Athertons will showcase this unashamed fashion campaign. Inject flare and energy back into MTB with MT500 Smok'n Prints.
DANNY MACASKILL AND KRISS KYLE RIDE HELMETS
Protection It’s In Our DNA ….. trusted, no-nonsense kit. Find out why two of the most radical and provocative riders of the moment are choosing Endura for their Helmets and Protection.
BUILT ON BAGGIES EPISODE II
A year on and we are all still in need of some light relief, and our latest episode of mock-u-mercial mini-film again celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternative universe... The BoB Crew (as no-one else calls them) of Rachel Atherton, Joe Barnes, Aneela and Andy from GoWhere Scotland and Harald Philipp are joined by none other than Kriss Kyle and Gee Atherton this time around for more shorts and more bagginess than ever before. Endura – The last word in riding baggy shorts.
HELMETS THAT DEFY GRAVITY
MT500 #FORCEFORGOOD

KOROYD® TECHNOLOGY
Engineered protection. Tens of thousands of co-polymer extruded tubes, thermally welded to create an unparalleled consistent and fully engineered core, ready to be cut, shaped, cnc-ed, thermoformed or laminated and further integrated into the best sport and protection products that give you the edge.